From what I’ve seen, TikTok is still amazing for reach, but Instagram has that “trust factor” when it comes to brands or businesses. I handle socials for a small café, and TikTok brought us a wave of exposure, but Instagram actually got customers through the door. I’d say experimenting on both is smart, and if needed you can always get smm services to give certain campaigns a push. For newer platforms, I’d treat them like side projects until they prove staying power.