Honestly, for me it comes down to how natural the experience feels day to day. I’ve used a couple of different sportsbooks while watching evening games, and I usually stick with the ones where switching between matches is simple and updates don’t lag. I don’t really care about extras if the core experience is smooth. One time I followed a full tennis tournament just because the app made it easy to jump between live scores and markets without confusion. That kind of flow keeps me engaged more than anything else.