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Our company had a task to convey the idea of new software to our partners, and we were afraid that it would sound too “technical.” On https://www.b2w.tv/blog/motion-graphics-for-tech-marketing , I stumbled upon tips on presenting complex technologies through motion graphics. We created a short video that demonstrates the entire logic of the product step by step, using animation. As a result, even people without technical training said that everything became clear. This convinced me that the right presentation can “sell” better than long explanations.
